Study marketing ideas and strategies that prepare you for a successful career in marketing, sales, customer service and advertising.
From business and consumer marketing trends to personal and public communications
Study marketing strategies in consumer behavior, professional selling, marketing research, retail, internet business, marketing analysis, business development, and global decision-making.
JCCC’s Marketing Management program is key for launching your career.
- Examine consumer behavior and the effects that influence the decision to buy.
- Learn best practices and emerging trends in social media marketing.
- Understand successful operating procedures for retail stores.
- Explore how to use integrated web, email, and database technologies in pre-built, personalized marketing campaigns to acquire and retain customers.
- Identify potential legal and ethical problems within a business.
- Analyze the most up-to-date technologies in digital data analytics, automated marketing, database management and Customer Relationship Management (CRM).
- Gain knowledge for measuring sustainable profitability and growth.
Two internships and a capstone
Work alongside industry professionals with two internships included as part of your program. Gain resume-enhancing experiences while earning credits toward your degree.
Apply the skills you learned in the classroom in real-world scenarios with MKT 180: Experiential Marketing. Through job shadowing, involvement in professional marketing associations and events, informational interviews, a marketing simulation, and an analysis, you will identify and enhance the skills needed as a marketing professional.
Learn from professors with marketing degrees who understand the industry because they have extensive experience working in marketing and management. There are no teaching assistants, and with small class sizes you have access to professors.
Our Business/Marketing Advisory Committee provides expert advice on various issues to ensure that you are prepared to enter the workforce and become immediately productive.
Careers in marketing are increasing faster than the average
Marketing management-related fields have experienced tremendous growth in Johnson County, the Kansas City metro, and worldwide. With your certificate, you can start an entry-level position in advertising, promotion, sales, retail management, or digital marketing. These roles can include:
- Search Marketing Strategist
- Market Research Analyst
- Marketing Specialist
- Advertising Sales Agent
Continue to learn and grow with additional credentials at JCCC
[Catalog] Digital Marketing Certificate
[Catalog] Sales and Customer Relations Certificate
Marketing classes are transferable to many four-year schools, including the University of Kansas.
Find employment projections and salary information at the Power BI Post Graduate Report.
Need help with Marketing Management homework? No problem!
The JCCC Academic Resource Center offers free tutoring in almost any subject. Small marketing management class sizes means you can have conversations with your professors.
Contact info
Aaron Hollister, Chair
Phone: 913-469-8500, ext. 4710
Location: GEB 302
Email: ahollis3@jccc.edu
